Privacy Policy

Last updated: March 5, 2025

This Privacy Policy explains how Alpacacollections (“we,” “us,” “our,” or the “Site”) collects, uses, shares, and protects personal information when you browse our website, place an order, create an account, contact us, or otherwise interact with our services (collectively, the “Services”).

In this Policy, “you” refers to any visitor, customer, or other person whose information we process in connection with the Services. By using the Services, you acknowledge the practices described here. If you do not agree, please discontinue use of the Services.


1) Updates to This Policy

We may revise this Policy to reflect changes in our business operations, technology, legal requirements, or service providers. When we make changes, we will post the updated Policy on the Site and revise the “Last updated” date. Where required by law, we will provide additional notice or request consent.


2) Personal Information We Collect

The information we collect depends on how you use the Services. We generally collect information in the following categories:

A) Information you provide to us

This may include:

  • Contact information (e.g., name, email address, shipping/billing address)
  • Order details (e.g., items purchased, delivery instructions, order history, return requests)
  • Account information (e.g., login credentials and security-related information, if you create an account)
  • Customer support communications (e.g., messages, attachments, and details you share when you contact us)

You may choose not to provide certain information, but some features (such as checkout, shipping, or support) may not work without it.

B) Information collected automatically

When you access the Site, we may automatically collect:

  • Device and browser data (e.g., device type, operating system, browser settings)
  • Network data (e.g., IP address, approximate location derived from IP)
  • Usage data (e.g., pages viewed, time spent, clicks, referring/exit pages)
  • Advertising/email interaction data (e.g., ad attribution signals or email engagement, where applicable)

C) Information from third parties

We may receive information from third parties that help us provide the Services, such as:

  • E-commerce platform and hosting providers (e.g., Shopify and related infrastructure partners)
  • Payment processors (e.g., payment confirmation and anti-fraud signals; we generally do not receive full card numbers)
  • Shipping and fulfillment partners (e.g., tracking status and delivery confirmation)
  • Analytics and advertising partners (e.g., campaign performance and attribution data, subject to your settings and applicable law)

3) How We Use Personal Information

We use personal information for legitimate business purposes, including to:

Provide and manage the Services

    • process transactions, confirm orders, and handle payments
    • fulfill orders, arrange shipping, and provide delivery updates
    • manage accounts and preferences 

Customer support and communications

    • respond to questions, troubleshoot issues, and provide service messages
    • handle returns, refunds, and dispute resolution

Improve and operate the Site

    • maintain functionality, fix bugs, and enhance user experience
    • analyze trends, usage, and performance

Marketing and advertising (where permitted)

    • send marketing communications (e.g., newsletters) where you have opted in or where permitted
    • measure and improve advertising effectiveness
    • show content that may be more relevant to your interests

Safety, fraud prevention, and legal compliance

    • detect suspicious activity, prevent abuse, and protect the Services
    • comply with legal obligations (e.g., tax/accounting, consumer protection)
    • enforce our terms and protect rights and security

4) Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and local storage) to:

  • keep the Site working properly
  • remember preferences
  • understand how visitors use the Site
  • support analytics and advertising measurement 

You can control cookies through your browser/device settings. If you disable certain cookies, parts of the Site may not function correctly.

For Shopify-related cookies, you can review Shopify’s cookie policy: https://www.shopify.com/legal/cookies


5) How We Share Personal Information

We share personal information only as needed to provide the Services and operate our business, including with:

  • Service providers (e.g., hosting, analytics, customer support tools)
  • Payment processors
  • Shipping and fulfillment partners
  • Marketing and advertising partners (subject to your choices and applicable law)
  • Professional advisors (e.g., legal, accounting, compliance)
  • Authorities or other parties where required by law or to protect rights, safety, and security
  • Business transfer parties (e.g., in a merger, acquisition, or restructuring)

We do not sell personal information for money. However, certain disclosures for advertising measurement or targeted advertising may be considered “sharing” under some privacy laws.


6) International Data Transfers

We may process and store information in countries different from where you live. When we transfer personal information internationally, we use protections required by applicable law.


7) Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; please take care to protect your account credentials.


8) Data Retention

We keep personal information only for as long as necessary to:

  • provide the Services and maintain records
  • meet legal and accounting requirements
  • resolve disputes and enforce agreements

When information is no longer needed, we delete or anonymize it where feasible.


9) Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age required by applicable law. If you believe a child has provided us personal information, please contact us.


10) Your Rights and Choices

Depending on where you live, you may have rights to:

  • access or receive a copy of your personal information
  • correct inaccurate information
  • request deletion (subject to legal exceptions)
  • object to or restrict certain processing
  • withdraw consent (where processing is based on consent)
  • opt out of marketing emails (using the unsubscribe link or contacting us)

To exercise these rights, contact us using the details below. We may need to verify your identity before responding.


11) Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, contact:

Alpacacollections Apparel Limited


Units 2101A–C, 20/F, Witty Commercial Building, 1A–1L Tong Chai Street, Mong Kok, Hong Kong


Email: service@alpacacollections.us